OUR SERVICES
A BETTER DIGITAL ADVERTISING AGENCY
The world today is more connected than ever before. Consumers expect a seamless experience as they move across mediums which means advertisers need to be aligned across the entire digital ecosystem as well as with traditional media. As the number of opportunities to reach customers increases so too does the complexity.
Brightly Media Labs helps brands break down marketing silos and build cohesive marketing strategies. We design, implement and manage full funnel customized marketing campaigns across all digital channels (paid search, display, video, social, programmatic, shopping, app, metasearch, etc.). No more piecemeal services. We are a true full-service digital advertising agency.
OUR APPROACH
We'll perform a complete audit of all existing advertising campaigns during which we'll assess your account structure (ensuring optimal performance and consistency of messaging across channels), keyword coverage (gaps, match type hierarchy, negative keywords), audience strategy (1st and 3rd party targeting and exclusion), budget/bidding strategy, 1st party measurement, creative (messaging and asset coverage), competitive landscape, and seasonal trends. We then apply these learnings to your campaigns to reduce unnecessary or cost prohibitive tactics and maximize your advertising KPIs.
Build a strong foundation
While it's important to capture demand at the bottom of the funnel, it's just as important to create demand at the top. We create targeted awareness and consideration campaigns that guide customers through the funnel with high efficiency.
Engage customers at every stage of the funnel
We believe that creative development is a never ending process with data at its core. All creative assets are subjected to constant iteration and improvement throughout the entire lifecycle of a campaign to ensure optimal performance.
Constantly evolve creative
Experimentation should be a key part of any good marketing strategy. Testing new tactics, mediums, publishers, keywords and creatives is essential if you want to compete. We’ll keep you up to speed on all the latest developments across the digital landscape and help your brand find new ways to engage customers.
Never stop testing
OUR MEDIA EXPERTISE
Paid Search / Shopping
We know every advertising dollar matters which is why we pride ourselves in creating highly efficient paid search campaigns. The more money we can free up at the bottom of the funnel, the more aggressive we can be at the top.
We'll help you:
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Determine the correct KPIs and targets
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Track every possible action (onsite and off-site) along the customer journey
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Build first party & third party audience strategies
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Create compelling ad copy
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Optimize for your advertising goals
Social
Social media marketing can help you engage your current customer base or expand your footprint with targeted awareness and consideration campaigns. The challenge for advertisers is cutting through the noise of social networks that are inundated with ads. We drive success by creating compelling ads tailored specifically to your audiences.
We'll help you:
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Create remarketing lists of your most engaged visitors using advanced audience segmentation
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Identify high value look-alike audiences to use for prospecting
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Develop impactful creative assets
Programmatic / Display / Video
Programmatic media buying allows advertisers to focus on audiences and reach customers across screens and formats with the best messaging at the best moments. We leverage best in class ad tech to deliver efficient and effective media buys across channels.
We'll help you:
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Organize and reinforce your audience data for insights and activation
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Design and create personalized dynamic ads
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Consolidate your display and video buying for the highest efficiency and best results
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Measure the full impact of your digital marketing beyond just direct conversions
App
We're living in a mobile first world. Whether you're trying to acquire new customers, drive repeat business or build brand loyalty app advertising should be a core component of your media strategy. Not only do we create tailored app campaigns, but we'll ensure you're measuring and optimizing for in-app actions across all of your media.
We'll help you:
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Build an app strategy that complements your business goals
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Track in-app events across all media channels
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Identify high value audiences for app re-engagement campaigns
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Optimize deep-linking across all media channels
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Develop app specific creative assets
Metasearch
For our hoteliers this channel is just as important as paid search. A strong presence here can dramatically shift results across all channels (paid & organic).
We'll help you:
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Manage your presence across the top metasearch engines
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Drive profitable direct revenue to your business
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Monitor your rates to ensure strong parity
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Leverage your rate feed within your paid search campaigns
HOW WE EXECUTE
Your advertising campaigns don't stop running at 5pm. Neither do we. Our team is available 24/7 to all of our customers.
24/7 Availability
You'll always know how your dollars are being spent with real-time dynamic reporting that is customized to your business.
Customizable
Real-Time Reporting
Creative Development & Testing
Creative development is a never ending process with data at its core. We'll ensure you are utilizing every available asset, tailoring your creative to your audience and the targeted environment.
Keyword Discovery
While most search engines have eliminated the need for having thousands of keywords, it's still crucial to identify new search themes and mitigate unwanted spend. We constantly evolve keyword strategy to ensure you're reaching the right customers with the right message.
Audience Creation/Discovery
We help clients unleash the full potential of their first party data by using a variety of tactics to segment users based on where they've been and how they got there.
Optimization is more than just bids and budgets. Regardless of the channel we utilize every available lever (audience, geo, demo, time, negative keywords, creative, automation, etc.) to drive as many results as possible at the highest efficiency.